Logic Inbound Digital Marketing: Outsource Marketing: When You Should Do It and Which Tasks to Start With First

Building a business has potential to be your greatest accomplishment, but it can take a lot of your time, especially when it comes to outsourcing marketing. From sending out sales emails to keeping customers happy to managing social media channels, it can start to take up a lot of your time quickly.

These are just some of the tedious marketing activities you have to do on your own to get your business going and growing. As your business grows, you need to make the decision of where to spend your time. Do you keep all of the work on your plate or do you find other competent people to delegate it to?

What do you think?

If you’re thinking long term for your business and your own sanity, it may be time to think about outsourcing some of the marketing work on your plate. Outsourcing your marketing can be a scary thought and we completely get that.

What if the content produced isn’t written in your voice? Will you lose full control?

How will outsourcing marketing impact your overall brand appearance?

These are some understandable fears. But when you outsource marketing the right way, you shouldn’t have to worry. Outsourcing can save you a lot of valuable time and put projects in the hands of marketing experts that know what they’re doing.

The Benefits of Outsourcing Marketing

It’s actually become a common practice to outsource certain aspects of your marketing efforts to professionals around the world.

It’s not just about saving time, it’s about creating efficiency and increasing your overall marketing output.

Just think of it as a win-win-win situation for your time, your company’s growth, and the long term viability of your business.

Before we dive into the areas of marketing that you can outsource, let’s look at the benefits of outsourcing in general:

Cost: You can get the job done at a lower cost and with better quality as well.
Access: You can still get complete access to all of your data and learnings.
Time and Efficiency: You will receive high quality deliverables and decrease the lead time it takes to reach your target customer.
Experience: The marketing team you put together will bring in new ideas that will give your business more opportunities to grow faster.

Are you ready to start outsourcing your marketing?

It’s a clear sign that you’re ready to start outsourcing your marketing when one of the following occurs:

1. You run out of hours in the day to work on everything that is needed for your business.

2. You want to get started on a new aspect of marketing that you don’t have the expertise to handle. A common example here is Facebook advertising or Google Adwords.

When you reach one of these two points, it’s time to take a serious look at how you’re spending your time so that you can take it back and stay focused on where you add the most value to the business.

Below are 5 common tasks to consider when you outsource marketing:

1) Bookkeeping

This is a very commonly outsourced task for small businesses and is a task that businesses tend to neglect and struggle with managing in their operations.

Hire a bookkeeper who is experienced in accounting; they can work a lot faster and more accurately than you can, not to mention you save time and money.

Having a bookkeeper on hand can help you to make better financial decisions when it comes to marketing spending and advertising investments.

2) Administrative Support

Hiring a virtual assistant to help you with tedious tasks such as scheduling and booking appointments, answering calls, checking your email and sending follow ups and organizing your calendar is a good call.

When you grow as a business, these little tasks should be outsourced. Find a virtual receptionist that can do more than just take calls to really save yourself time.

On top of the daily admin tasks that you have on your plate, this individual can also help you with your sales efforts as marketing work brings in new customers.

3) Social media and blogging

Every business is expected to have an Internet presence; a.k.a. be active on social media – and better yet, have a blog.

Though it may seem easy to set up a Facebook, Instagram, or Twitter page, maintaining an ongoing presence can really take a good chunk of your time!

There are many steps to take when handling social media – from finding high quality and relevant content to editing and sharing your posts consistently.

It’s best to consider outsourcing it to someone who is experienced. Easily find a freelancer who has experience and a background in social media and blogging to help free up several hours of your week!

Don’t let the social media and blogging game stress you – when you find someone to outsource this part of your business, it will be very rewarding afterwards!

4) SEO

SEO is definitely something you should outsource. It’s way more complex than you think, and very time-consuming to learn.

Hire skilled freelancers to help you with the basics of SEO such as keyword research and generating sitemaps. If you’re looking for someone to deal with the complex side of SEO, consider finding a highly qualified SEO expert who has a track record of success.

5) Customer Service

Customer service is one of the most important aspects of your business; and to be honest, is one of the most time-consuming and tedious parts of it all.

It’s absolutely necessary to want to keep your customers happy. But if you don’t think you have enough time to properly handle your customer or technical support side, you should hand it over to someone who does.

Providing excellent customer service can really make a positive impact on your business. It’s plain and simple. A happy customer means an increase in sales because they will come back over and over again. An unhappy customer means a decrease in sales and bad reviews that can destroy your company’s reputation.

Hire freelancers to assist your business with great customer service skills on the phone, email and live chat.

Conclusion

Outsourcing marketing for your small business may be scary, but it doesn’t have to be if you do it right. You can find experienced freelancers on FreeeUp and similar platforms within 24 hours of putting in your request.

You’ll be introduced to a freelancer from the marketplace who matches your needs and all you need to do is conduct a short interview then make the hire.

FreeeUp is home to freelancers whose skill sets range from virtual assistants to digital marketing, website design, customer service and so much more! FreeeUp was established to “free up” time and let you focus more on high-level strategy of your business.

Outsourcing is a small move that starts the cascade of great benefits. It’s smart to take advantage of it now. Find someone who’s skilled, give them a task and see what happens. Click this link to get started today!

Connor Gillivan is the CMO and co-owner of FreeeUp.com, a rapidly growing freelance marketplace making hiring online simpler. He has sold over $30 million online, has hired hundreds of freelancers to build his companies, is a published author, and is the owner of ConnorGillivan.com. He currently lives in Denver, CO.