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Monday, July 31, 2017
Marketing SEO Case Study: Reputation Igniter – Logic Inbound
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Friday, July 28, 2017
Monday, July 24, 2017
6 WooCommerce Extensions That Make Your Life Easier
WooCommerce offers a great platform for building and managing e-commerce websites that are powered by WordPress. With this platform, you have a set of tools that can simplify all of the basic functions that are necessary for running an online store.
It makes it easier to create and manage product posts, it has tools for shipping and payment processing and it has features that can assist with reporting and taxes. By using this platform, it not only makes running e-Commerce sites easier, but it can also help you to provide a better online shopping experience to your customers.
While the WooCommerce plugin can provide you with all of the basic features that you will need to manage a simple online store, it also has a range of extensions that can expand the available features and improve the overall user experience. In this post, we provide you with some tips for using WooCommerce that can save you time and expand your options for managing your online store.
MailChimp
MailChimp is a great service for marketing automation, and with the MailChimp extension, you can integrate these services into your online store. It can help with collecting customer information for your mailing list and it is a versatile tool for developing a variety of
different types of emails for digital marketing campaigns.
If you are trying to upsell or encourage follow up sales, you can use it to send automated emails that are related to the past purchases of customers. It offers a wide range of options for segmenting and targeting customers and it also offers an array of features for sending e
mails that are triggered by different customer behaviors.
Along with the features for building your email list, targeting customers and sending automated emails, it also comes with tools for tracking your results and measuring ROI. If you want to streamline your email mark
eting, this extension can work well with any online store that runs on the WooCommerce platform.
Keep in mind when writing any marketing emails that you must properly understand how to create an effective “Call to Action”.
Yoast SEO
With the Yoast SEO Extension for WooCommerce, you can improve the search engine marketing results for your e-Commerce site. This powerful plugin can assist with keyword optimization, URL generation, internal linking, customized control of breadcrumbs, text readability and more.
You’ll still have to perform some tasks
manually, but the Yoast SEO extension can take some of the work out of search engine optimization and it can help to improve the results that you are getting through search engine marketing.
If you’re looking for more information about SEO marketing services that can manage your website’s SEO strategy and implementation for you, take a look at the SEO services Logic that Inbound offers. You can see some examples of our results with previous clients that prove the high return-on-investment of SEO marketing.
Putler Connector
For an easier way to track your sales data, the Putler Connector Extension is a real time-saver. This extension can integrate with your WooCommerce site and it will track all of your sales. It can sort data from different types of devices, and all of the information is laid out in a convenient dashboard view.
With this range of reporting features, you can see sales based on different date ranges, track your best selling items, see the number of visitors in the date range, see the average amount of money spent per visitor and track information about products and pages that are underperforming. It’s an easy to use add-on that should provide most users with all of the analytics that they need.
AfterShip
The AfterShip Extension is designed to make it easier for you and your customers to track their shipments after an order is placed. Providing the customer with the shipping details and tracking number is a great way to improve the customer experience, and this extension makes it easier.
This extension works with all of the most popular shipping options that you might use, and it integrates the shipping details into your WooCommerce site. By adding it, you can display the tracking number on the order history page, and you have the option to add a tracking button that will display tracking details on the page.
Smart Manager
Managing an e-Commerce website can be time-consuming, but with an extension like Smart Manager, it takes much of the time and effort out of the process. It has an easy to understand spreadsheet interface, and it can be used for managing customers, products, and orders.
Through the spreadsheet interface, you can create new listings, make updates to listings, delete products and more. The Smart Manager also has batch functions that can allow you to make changes to multiple fields and products in much less time.
Social media plays an important role in the online shopping and digital marketing realms. With the Facebook extension for WooCommerce, you can make it easier to achieve your social media marketing goals and you can add useful shopping features to your Facebook page.
The Facebook extension comes with features that can help with creating Facebook ads and it also has features for tracking the results. It has features for listing and showcasing products on your Facebook page, and with this extension, your listings are synced between your WooCommerce site and your Facebook page. That means that any changes made on the site will automatically get updated on your Facebook page.
If there is one final tip for making your WooCommerce experience easier, it is to check out more of the top extensions. You can find extensions that will help with your digital marketing goals; add-ons for improving the customer experience and you have a variety of tools that can really take the work out of managing your e-Commerce website.
Need to build your e-commerce business? Having trouble with organic search visibility or converting visitors into customers? Logic Inbound is an SEO and web design marketing agency with e-commerce expertise that can help drive real sales with unmatched ROI. Fill out our discovery form and find out what we can do for your business.
To read more articles like – 6 WooCommerce Extensions That Make Your Life Easier, visit logicinbound.com
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Tuesday, July 11, 2017
5 Highly Effective Calls to Action + Ideas for Your Website CTA!
“Act now, and save 30% off your order!” Click here.
This is just one example of a simple “Call to Action.” This straightforward marketing tactic appears on website homepages, inside stores, in company newsletters, social media, and even spam emails. A “Call-to-Action” or better known as a CTA is just simply that: a call for you, the consumer or viewer to immediately act upon something that is being offered to you, with the prospect of reaping some immediate benefit. You see them all the time on websites across the internet. Here are just a few common CTA’s that you could use on your website:
- Click Here
- Learn More
- Call Today
- Take a Tour
- Sign Up
- Try (INSERT COMPANY NAME)
- Subscribe
- Join (INSERT SERVICE)
- Get Started
- Donate
- Give (INSERT COMPANY NAME) a Try
- Contact Us
- Send Me (INSERT DEAL)
- Claim Offer
- Watch Video
- Click Here To Get Started
- Let’s Start
- Play Free
- Give a Gift
- Find Out More
- Search (If you’re a mainly search website)
- Download The eBook (INSERT TITLE OF EBOOK HERE)
- Read More
And this is still not a comprehensive list!
Although some CTAs can appear as simple links, you or your designer need to find a way to catch the users’ attention almost immediately upon arrival to your website. Do your best to make it big, obvious, colorful, and have the understanding that if people aren’t clicking on it, it needs to change! Here are a few examples of CTAs that we have found to be effective:
Free Trial
The above homepage is taken from a startup SAAS company called due.com. They are revolutionizing the way we integrate invoices with a simple, easy-to-use platform. Their business model is successful when a user goes onto the website and tries the software out, getting a good feel for the website and ultimately using the product to send an invoice. No matter what page you go to, you will see a call to action that says “Try Due for Free” or “Get Started.” This is important because it catches the user’s eyes multiple times as they decide whether they’re interested, asking them the question at multiple steps of the marketing funnel. When creating a CTA for your own SAAS company, it’s important that no matter where your CTAs are, they are prominent on the website. It must be easy for the users to sign up for whatever it is that you’re selling.
Watch Video
When the socially-conscious shoe company Tom’s first started their incredible journey to fame and success, they were just a normal shoe company. When Tom’s founder Blake Mycoskie first traveled to Argentina, he was obsessed with helping those who were not fortunate enough to have shoes. He traveled for months to determine how he can solve this problem. Throughout the entire trip he documented the whole thing by taking pictures so one day he could share the story of Tom’s.
When he came back to the United States, he sat down with a group of friends and showed everyone the shoes that he’d like to create. When he just showed the shoe itself, no one really cared. They passed the shoe around the table, with little to no enthusiasm. But the minute that he took out the photos that he took during his journey, his group of friends were immediately “bought in.”
The call to action “Watch Video” allows your users to be “bought in” to learn your why. As you know, storytelling is important. Due to the engagement power of video, it’s essential to not only incorporate it but to use it to explain why you’re doing what you’re doing.
Visit Site
See the “Visit Site” button? That’s an example of a call to action, and it’s displayed on the home page of Nintendo’s website. They’re advertising the recently released purchasable downloadable game content (“DLC”) for The Legend of Zelda: Breath of The Wild, and as an avid gamer myself, I’m interested in finding out more about the new content that was added to the game. Nintendo made it easy to click the button to learn more about what was included.
“Visit Site” is a simple yet effective CTA to drive potential customers forward through the purchasing process while they want to learn more information.
Donate
For non-profits, it’s essential to not only share your story but to also raise awareness about your cause. For this website in particular, the “Donate Today” or “Donate Now” buttons are highlighted with a heart to differentiate each navigation item on the website. As you hover over the call to action with a mouse, it also animates slightly to give the user that extra feel of responsiveness to move forward in clicking “donate.”
By adding the highlighting and animation onto the website, they have seen an increase in donations of 30% within the first week of launch!
Phone Number
If you’re a small business or organization that is dependent on leads/sales, it’s important to make it crystal clear how your customer can get in touch with you. This insurance organization relies heavily on getting calls and quotes. This design was created to give the user options to do what is needed for them in that moment. The phone number call to action gives the user one click to reach a sales rep. With the Get a Quote call to action, it takes the user 2 clicks to obtain a quote.
Creating less friction allows the potential customer to submit a quote with ease and gives them fewer opportunities to leave the process once they’ve followed the call to action. Professional web design and conversion rate optimization services can ensure that a website reduces these friction points as much as possible.
Calls to action are essential to a business’s success particularly if that organization is investing in digital marketing. It’s important to have a call to action featured prominently on your website or landing page. It’s also critically important to reduce amount of friction to convert the users.
As stated in this article, there are different types of CTAs. Use them wisely, think about what it is you want your customers to do, tell a story and make sure your copy is well thought out.
About the Author
Johnathan Grzybowski is the co-founder of Penji, a dependable on-demand design service that helps marketing teams receive custom design at an affordable monthly cost. Johnathan also runs a podcast that helps entrepreneurs who may be temporarily blind in business to become profitable. Check out a recent episode of The Blind Entrepreneur Podcast for posts every Monday.
To read more articles like – 5 Highly Effective Calls to Action + Ideas for Your Website CTA!, visit logicinbound.com
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