This Free Shopify App Will Make You Smile Every Time You Get Paid

Every e-commerce entrepreneur remembers the feeling of accomplishment they had after their first sale. While there are plenty of tools out there to help streamline e-commerce processes, that’s not the only thing that’s important. Staying motivated by having fun can be helpful too.

The Shopify app “Make it Rain” is about recapturing the simple joy of each success. It’s currently only integrated with the popular team communication service Slack. When you install Make it Rain, your Slack channel will receive live updates whenever a new order is paid. These messages will include the specific dollar amount paid and a fun GIF involving raining dollar bills.

Dolla dolla bills y’all

It’s completely free, so you won’t have to pay a dime from that fresh sale either.

Here are a couple example gifs from the app:

While the Make it Rain app has the practical function of letting you know when you’ve been paid for a sale right away, it’s really about having a good time and keeping you and your team motivated. Go pick it up on the Shopify app store.

To read more articles like – This Free Shopify App Will Make You Smile Every Time You Get Paid, visit logicinbound.com

http://www.logicinbound.com/free-shopify-app-will-make-smile-every-time-get-paid/

from WordPress https://logicinbound.wordpress.com/2017/06/27/this-free-shopify-app-will-make-you-smile-every-time-you-get-paid/

Accountant SEO Case Study – Aldaris CPA Group

Aldaris CPA Group offers Certified Public Accountant services with a personalized touch in the Seattle, Washington area. They engage with their clients at any time throughout the year, not just during tax season, in order to be involved in every facet of a business’s evolution or an individual’s short or long term goals. Aldaris also provides accounting and bookkeeping services for businesses with no internal accounting staff, part-time controller/CFO services, personal financial management, and credit management.

 

Key positive outcomes:

• New leads from organic traffic for Aldaris CPA Group rose from nearly zero to an average of six to seven new inbound leads per week.
• Increased gross receipts for Aldaris CPA by 496% using entirely SEO. Aldaris used no other marketing methods during this time.
• Two search keyword variations ranking on the first page of Google.

What did Logic Inbound do?

Aldaris CPA Group was having trouble reaching the right people with information about their services. While there were people searching Google for information about accountants nearby, typical marketing methods would either fail to reach those people or cost too much money to implement. The solution ended up being very simple: rank better in Google so that those people searching would find Aldaris CPA Group. This comparatively inexpensive technique paid dividends in the form of constant inbound leads.

On an average day, I have between 6 and 7 inbound leads either by phone or by contacting me via the website. – Edwin del Carpio, Founder of Aldaris CPA Group

Aldaris CPA Group found that within a few months, inbound leads were accelerating. In less than a year, it built into an explosion of interest. Aldaris was receiving a half-dozen new inbound leads, zero outreach required, every single day. This demonstrates the raw power of SEO for increasing profits in a professional services business like accounting and CPA services.

Prior to working with Logic Inbound, Aldaris CPA Group had invested very little into marketing both due to a lack of funding and the low conversion rate for a CPA business using traditional marketing methods. Search engine optimization from Logic Inbound efficiently and effectively grew revenue and improved the bottom line for Aldaris. Many modern consumers seeking an accountant or a professional service turn to Google, so driving as much of that traffic as possible to Aldaris CPA Group was critical to growing their revenue.

Between 2015 and 2016 my gross receipts increased by 496%. I don’t think I would have achieved that kind of result with traditional forms of marketing. If you are starting your own practice, invest in SEO. – Edwin del Carpio, Founder of Aldaris CPA Group

Keywords Targeted and Where They Rank on Google Within 6 Months:

Keyword Strategy

Innovative Women’s Clinic is a regional CPA / accountant service business that can expect most of their customers to come from the surrounding area. As a result, geographically focused keywords are most likely to convert the searcher into a paying customer. People who search local keywords for a professional service like accounting are often already interested in paying for it and are simply determining their available options.

To read more articles like – Accountant SEO Case Study – Aldaris CPA Group, visit logicinbound.com

http://www.logicinbound.com/accountant-seo-case-study-aldaris-cpa-group/

from WordPress https://logicinbound.wordpress.com/2017/06/23/accountant-seo-case-study-aldaris-cpa-group/

Healthcare Case Study – Innovative Women’s Clinic

Innovative Women’s Clinic is a team of experienced doctors and licensed physicians offering hormone replacement therapy and weight loss services focused specifically on women’s sexual health and aging needs. They are a brand extension created by Innovative Men’s Clinic to explore a new market vertical. Innovative Men’s Clinic is the second largest Men’s clinic brand in the Seattle region with 5 locations.

Key positive outcomes:

• New users from organic traffic for the Innovative Women’s Clinic brand rose from nearly zero to an average of six to ten new appointments per week.
• Took a completely new brand from zero to high profitability using entirely SEO
• Six search keyword variations ranking on the first page of Google in only six months

What did Logic Inbound do?

Innovative Men’s Clinic is a longtime client of Logic Inbound. In December of 2016, they decided to expand into providing hormone therapy and weight loss treatments for women through the Innovative Women’s Clinic brand.

“With my business, giving the client the opportunity to make maximum profit is what my goal is. When Logic Inbound came in to work with Innovative Men’s Clinic, they established a baseline that allowed us to start measuring things to say we’re moving forward or backward. Unless you can measure what your baseline is, you’re lost.”  – Dave Biehn, Marketing Manager at Innovative Men’s Clinic and Innovative Women’s Clinic

Innovative Men’s Clinic was so satisfied with their previous results that they asked Logic Inbound to apply SEO tactics to the new Innovative Women’s Clinic. In only six months and through SEO tactics alone, Logic Inbound grew Innovative Women’s Clinic from zero traffic into a highly profitable new vertical with six to ten new appointments per week. This demonstrates the raw power of SEO for increasing profits in the health clinic business.

Innovative Men’s Clinic trusted Logic Inbound to drive this new brand into profitability entirely through SEO because of their history of powerful results. Prior to working with Logic Inbound, Innovative Men’s Clinic’s digital effort was disorganized and ineffective by their own admission. It lacked any particular strategic direction and was impossible to measure. Logic Inbound stepped in and brought an analytical focus to their marketing plan. Many modern consumers seeking medical help or advice turn to Google, so driving as much of that traffic as possible to Innovative Men’s Clinic was critical to growing their revenue.

I can call Logic Inbound any time, seven days a week, to get answers and help me with email marketing, with SEO. It is a great relationship because it is small and responsive. – Dave Biehn, Marketing Manager at Innovative Men’s Clinic and Innovative Women’s Clinic

Before Logic Inbound’s marketing techniques, 20-30% of appointments were no-shows. By focusing on organic SEO-driven traffic, we were bringing in higher quality leads with more interest and intent to actually show up. Innovative Men’s Clinic’s cancellations from SEO traffic dropped to nearly zero. Through a combination of SEO, paid search marketing, email marketing, conversion rate optimization, and strategic retargeting, Logic Inbound was able to raise their profile in the Seattle area and dramatically increase profitability through cost-efficient tactics.

Keywords Targeted and Where They Rank on the First Page of Google Within 6 Months:

• 1st: Weight Loss Clinic Seattle Phentermine
• 6th: Seattle Medical Weight Loss Clinic
• 7th: Bellevue Medical Weight Loss Clinic
• 7th: Seattle Women’s Weight Loss
• 8th: Lynnwood Weight Loss Clinic
• 10th: Bellevue Women’s Weight Loss

Keyword Strategy

Innovative Women’s Clinic is a local healthcare business that can expect most of their customers to come from the surrounding area. As a result, geographically focused keywords are most likely to convert the searcher into a paying customer. People who search regional keywords for a medical service are often already interested in paying for it and are simply determining their available options.

To read more articles like – Healthcare Case Study – Innovative Women’s Clinic, visit logicinbound.com

http://www.logicinbound.com/healthcare-case-study-innovative-womens-clinic/

from WordPress https://logicinbound.wordpress.com/2017/06/13/healthcare-case-study-innovative-womens-clinic/

Agency Partnership Case Study: Dave Biehn Marketing

Dave Biehn Marketing is a marketing consultancy that has been in business since 1993. They focus on identifying the correct strategies and vendor partnerships to solve each client’s unique challenges.

Challenge

Prior to working with Logic Inbound, Dave Biehn Marketing was constantly searching for a strong digital solution for their clients. They found that many competitors and media companies would overpromise and dramatically underdeliver through weak ads, minimal strategy, poor measurement, and ineffective communication. 

“Logic Inbound was a highly experienced drill-down company that could give me the answers to the questions I needed, including giving me a base for creative decisions based on metrics.”

Solution

Logic Inbound was able to solve all of these problems by offering a powerful and effective digital marketing package including SEO, email marketing, conversion rate optimization, and AdWords. We backed up our results with consistent reporting and strategic insights based on measurable impact. Today, Dave Biehn Marketing no longer spends any time taking calls from competing digital and SEO agencies because of the strength of Logic Inbound’s services. Logic Inbound’s clear and thorough analytics reporting make it easy for partners to explain the return on investment for our various marketing strategies.

“A lot of other companies that are bureaucracies charge a low fee, but you get what you pay for. Logic Inbound will charge you a very affordable fee but provide a depth of analysis that will stun. You won’t even believe it.”

To read more articles like – Agency Partnership Case Study: Dave Biehn Marketing, visit logicinbound.com

http://www.logicinbound.com/agency-partnership-case-study-dave-biehn-marketing/

from WordPress https://logicinbound.wordpress.com/2017/06/07/agency-partnership-case-study-dave-biehn-marketing-2/

Healthcare Clinic SEO Case Study: Innovative Men’s Clinic – Logic Inbound

via https://youtu.be/8Y7dXPtOPLY

from WordPress https://logicinbound.wordpress.com/2017/06/07/healthcare-clinic-seo-case-study-innovative-mens-clinic-logic-inbound/

Agency Partnership Case Study: Dave Biehn Marketing

via https://youtu.be/07URSEWhARQ

from WordPress https://logicinbound.wordpress.com/2017/06/07/agency-partnership-case-study-dave-biehn-marketing/

1 Trick to Spy on the Top Shopify Stores + How to STOP Spies in Your Store!

There’s a simple user interface tweak that many top Shopify and e-commerce sites use to increase sales on specific products. It’s easy to miss, yet implementing it can dramatically improve the visibility of higher-margin or overstocked items. Knowing about this tweak also makes it easy to understand which items your competition is actually selling the most of.

It’s as straightforward as creating a custom-made “Best Seller” product collection and making it more visible than the existing default sorting options. Instead of leaving it up to the customer to display all products and then sort by “best selling”, a Shopify store creator can place a more desirable selection of items front and center.

 

There’s an easy way to check whether a Shopify store is doing this: simply add “/collections/all?sort_by=best-selling&page=1” to the end of the homepage URL. For most stores, this will take you directly to a best seller ranking of all products, even if such a page is normally unavailable in the site navigation. Compare what you see here to the “Best Seller” product category on the site.

 

Hayk from Logic Inbound has created this helpful video to demonstrate not only how to do this yourself, but how to prevent others from snooping around your own site. It’s a simple fix, but one that even most top Shopify stores have not implemented (for now).

 

http://www.logicinbound.com/wp-content/uploads/2017/05/How-to-look-at-REAL-best-selling-products-on-a-shopify-store-and-how-to-BLOCK-people-from-seeing-your-best-sellers.webm

 

For those of you who can’t watch a video right now, let’s walk through what this looks like.

 

Fashionnova.com has a “best seller” section built into the top navigation pane. Clicking the “Best Sellers” here leads to this page:

Using the direct navigation trick by adding “/collections/all?sort_by=best-selling&page=1” to the homepage URL takes us to the actual best sellers list, which has very little in common with the navigation tab “Best Sellers” collection. It starts like this:

There’s no option to sort at all within a displayed collection on Fashionnova.com. Without using the manual URL addition, there does not appear to be any way to see the actual best selling items.

As the third most visited Shopify domain, Fashionnova probably has a good reason for doing this.

Compare what you see at that page to the “Best Seller” collection they offer in the standard navigation menu; you’ll often find they do not display the same listings.

There are a number of reasons a store could want to do this, but the most obvious one is to display higher profit margin or high inventory items. Using the simple homepage URL extension method, anyone can see the actual best seller list. This is perfect for “spying” on your competition to determine which items YOU should consider selling.

 

You can prevent people from using this trick on your own Shopify site with a simple code tweak. To see how, please watch the video at the beginning of this post. The script you’ll want to use is:

 

 var pathname =  window.location.href;
 if((pathname.indexOf(“sort_by=best-selling”) != -1) || (pathname.indexOf(“sort_by=created-descending”) != -1) || (pathname.indexOf(“sort_by=created-ascending”) != -1)){
   window.location.href = [location.protocol, ‘//’, location.host, location.pathname].join(”);
 }

 

Think about how you could apply this knowledge to your own Shopify store. How will knowing which items are actually selling for your competition change your own store? Are you okay with others seeing your true best sellers? Be sure to remember the “/collections/all?sort_by=best-selling&page=1” trick for when you’re doing research on the competition in the future! In many cases, the information you need is out there right beneath the surface.

 

Need to build your e-commerce business? Having trouble with organic search visibility or converting visitors into customers? Logic Inbound is an SEO and web design marketing agency with e-commerce expertise that can help drive real sales with unmatched ROI. Fill out our discovery form and find out what we can do for your business.

To read more articles like – 1 Trick to Spy on the Top Shopify Stores + How to STOP Spies in Your Store!, visit logicinbound.com

http://www.logicinbound.com/1-trick-spy-top-shopify-stores-stop-spies-store/

from WordPress https://logicinbound.wordpress.com/2017/06/02/1-trick-to-spy-on-the-top-shopify-stores-how-to-stop-spies-in-your-store/