3 Email Automation Strategies That Will Save You Time and Money

Email is a technology that has revolutionized the way people communicate both personally and professionally  Exceptional email marketers now utilize a variety of different email marketing platforms to personalize messages for their audiences, such as Mailchimp and Constant Contact.

Huge Growth Opportunities

For those not yet using email marketing, you could be missing out on huge potential to grow your business.  According to Statista, the number of email users is projected to increase to 244.5 million by the end of 2017.  And that number isn’t expected to slow anytime soon.  By 2010 that number is forecasted to grow to 254.7 million.

While email is certainly a time and money saver, especially when compared with traditional “snail mail,” there are some important must-know automation tricks that can save you even more time and, as a result, more money.

Create Workflows by Topic

When planning out workflows within your email marketing software of choice, you can find yourself listing what seems like endless numbers of automations.  Of the many different types of email workflows you should be using, topic workflows are on the top of my list.  Topic workflows are a simple but highly effective way to engage the recipients of your emails. Organize your email content into different groups, such as “Product Reviews” or “Equipment.” For each topic you designate, create an email workflow to accompany it. By utilizing this feature, you can send out email content to recipients based on “triggering events,” such as a reader who views a blog post on one of your “equipment” options, then signs up for your free e-book on the same subject at the bottom of the post. This recipient can be targeted by specific content within your organized topic workflows. This is more effective and preferable than sending emails on topics that have no interest for the reader. By utilizing email marketing automation tools, you can create marketing automation workflows that identify subscriber interests, then automatically sends them more personalized content. 

Your Blog Could Be a Powerful Asset

Blogs are an easy-to-use, yet powerful marketing tool. While blogs are a standalone technology, they can take full advantage of email tech

nology in a powerful way. Blogs can allow readers to sign up for email notifications, such as any time you post a new blog or on a particular topic of interest to the reader. Within the context of your blogging platform, you can use your email automation software to identify which blog topics generate the most interest from your subscribers. Armed with this knowledge, you can send these subscribers more content on that subject. You could also send new blog subscribers a welcome email which gives them the opportunity to inform you of their preferred topics of interest, which can then trigger an email funnel focusing on them.

Pay Attention to Your Audience

When engaging in e-commerce, your email is the main line of communication between you and your clients. When a client purchases a product or service, you should have an automated email that, at the very least, conveys your gratitude for their purchase. The message should use an effective call to action and offer them a way to re-engage with your website.  It is a good idea to include customer support and contact information as part of this process. You want your customers to feel like they are getting the best customer service and treatment, and that their purchase from your business was a good decision.

An automated email to your customers can also include access to an “exclusive members club” with special offers or offer a place for your customers to write a review of their purchase and/or experience.

As you take advantage of the many automation tricks available through your email platform, you will find that your business benefits from it with minimal time and energy put in on your end. Utilizing automation tricks, like the ones above, will save you time, money, and help drive engagement for your business.

Article provided by Fremont College School of Digital Marketing

About the Author

Chris Foerster is a digital marketer with nearly a decade of experience helping businesses improve their online visibility.  In his spare time, he enjoys playing guitar or gawking over classic cars.

 

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6 WooCommerce Extensions That Make Your Life Easier

WooCommerce offers a great platform for building and managing e-commerce websites that are powered by WordPress. With this platform, you have a set of tools that can simplify all of the basic functions that are necessary for running an online store.

It makes it easier to create and manage product posts, it has tools for shipping and payment processing and it has features that can assist with reporting and taxes. By using this platform, it not only makes running e-Commerce sites easier, but it can also help you to provide a better online shopping experience to your customers.

While the WooCommerce plugin can provide you with all of the basic features that you will need to manage a simple online store, it also has a range of extensions that can expand the available features and improve the overall user experience. In this post, we provide you with some tips for using WooCommerce that can save you time and expand your options for managing your online store.

MailChimp

MailChimp is a great service for marketing automation, and with the MailChimp extension, you can integrate these services into your online store. It can help with collecting customer information for your mailing list and it is a versatile tool for developing a variety of

different types of emails for digital marketing campaigns.

If you are trying to upsell or encourage follow up sales, you can use it to send automated emails that are related to the past purchases of customers. It offers a wide range of options for segmenting and targeting customers and it also offers an array of features for sending e

mails that are triggered by different customer behaviors.

Along with the features for building your email list, targeting customers and sending automated emails, it also comes with tools for tracking your results and measuring ROI. If you want to streamline your email mark

eting, this extension can work well with any online store that runs on the WooCommerce platform.

Keep in mind when writing any marketing emails that you must properly understand how to create an effective “Call to Action”.

Yoast SEO 

With the Yoast SEO Extension for WooCommerce, you can improve the search engine marketing results for your e-Commerce site. This powerful plugin can assist with keyword optimization, URL generation, internal linking, customized control of breadcrumbs, text readability and more.

You’ll still have to perform some tasks manually, but the Yoast SEO extension can take some of the work out of search engine optimization and it can help to improve the results that you are getting through search engine marketing.

If you’re looking for more information about SEO marketing services that can manage your website’s SEO strategy and implementation for you, take a look at the SEO services Logic that Inbound offers. You can see some examples of our results with previous clients that prove the high return-on-investment of SEO marketing.

Putler Connector 

For an easier way to track your sales data, the Putler Connector Extension is a real time-saver. This extension can integrate with your WooCommerce site and it will track all of your sales. It can sort data from different types of devices, and all of the information is laid out in a convenient dashboard view.

With this range of reporting features, you can see sales based on different date ranges, track your best selling items, see the number of visitors in the date range, see the average amount of money spent per visitor and track information about products and pages that are underperforming. It’s an easy to use add-on that should provide most users with all of the analytics that they need.

AfterShip 

The AfterShip Extension is designed to make it easier for you and your customers to track their shipments after an order is placed. Providing the customer with the shipping details and tracking number is a great way to improve the customer experience, and this extension makes it easier.

This extension works with all of the most popular shipping options that you might use, and it integrates the shipping details into your WooCommerce site. By adding it, you can display the tracking number on the order history page, and you have the option to add a tracking button that will display tracking details on the page.

Smart Manager 

Managing an e-Commerce website can be time-consuming, but with an extension like Smart Manager, it takes much of the time and effort out of the process. It has an easy to understand spreadsheet interface, and it can be used for managing customers, products, and orders.

Through the spreadsheet interface, you can create new listings, make updates to listings, delete products and more. The Smart Manager also has batch functions that can allow you to make changes to multiple fields and products in much less time.

Facebook 

Social media plays an important role in the online shopping and digital marketing realms. With the Facebook extension for WooCommerce, you can make it easier to achieve your social media marketing goals and you can add useful shopping features to your Facebook page.

The Facebook extension comes with features that can help with creating Facebook ads and it also has features for tracking the results. It has features for listing and showcasing products on your Facebook page, and with this extension, your listings are synced between your WooCommerce site and your Facebook page. That means that any changes made on the site will automatically get updated on your Facebook page.

If there is one final tip for making your WooCommerce experience easier, it is to check out more of the top extensions. You can find extensions that will help with your digital marketing goals; add-ons for improving the customer experience and you have a variety of tools that can really take the work out of managing your e-Commerce website.

Need to build your e-commerce business? Having trouble with organic search visibility or converting visitors into customers? Logic Inbound is an SEO and web design marketing agency with e-commerce expertise that can help drive real sales with unmatched ROI. Fill out our discovery form and find out what we can do for your business.

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5 Highly Effective Calls to Action + Ideas for Your Website CTA!

“Act now, and save 30% off your order!” Click here.

This is just one example of a simple “Call to Action.” This straightforward marketing tactic appears on website homepages, inside stores, in company newsletters, social media, and even spam emails. A “Call-to-Action” or better known as a CTA is just simply that: a call for you, the consumer or viewer to immediately act upon something that is being offered to you, with the prospect of reaping some immediate benefit. You see them all the time on websites across the internet. Here are just a few common CTA’s that you could use on your website:

• Click Here
• Learn More
• Call Today
• Take a Tour
• Sign Up
• Try (INSERT COMPANY NAME)
• Subscribe
• Join (INSERT SERVICE)
• Get Started
• Donate
• Give (INSERT COMPANY NAME) a Try
• Contact Us
• Send Me (INSERT DEAL)
• Claim Offer
• Watch Video
• Click Here To Get Started
• Let’s Start
• Play Free
• Give a Gift
• Find Out More
• Search (If you’re a mainly search website)
• Download The eBook (INSERT TITLE OF EBOOK HERE)
• Read More

And this is still not a comprehensive list! 

Although some CTAs can appear as simple links, you or your designer need to find a way to catch the users’ attention almost immediately upon arrival to your website. Do your best to make it big, obvious, colorful, and have the understanding that if people aren’t clicking on it, it needs to change! Here are a few examples of CTAs that we have found to be effective:

Free Trial

The above homepage is taken from a startup SAAS company called due.com. They are revolutionizing the way we integrate invoices with a simple, easy-to-use platform. Their business model is successful when a user goes onto the website and tries the software out, getting a good feel for the website and ultimately using the product to send an invoice. No matter what page you go to, you will see a call to action that says “Try Due for Free” or “Get Started.” This is important because it catches the user’s eyes multiple times as they decide whether they’re interested, asking them the question at multiple steps of the marketing funnel. When creating a CTA for your own SAAS company, it’s important that no matter where your CTAs are, they are prominent on the website. It must be easy for the users to sign up for whatever it is that you’re selling.

 

 

Watch Video

When the socially-conscious shoe company Tom’s first started their incredible journey to fame and success, they were just a normal shoe company. When Tom’s founder Blake Mycoskie first traveled to Argentina, he was obsessed with helping those who were not fortunate enough to have shoes. He traveled for months to determine how he can solve this problem. Throughout the entire trip he documented the whole thing by taking pictures so one day he could share the story of Tom’s.

When he came back to the United States, he sat down with a group of friends and showed everyone the shoes that he’d like to create. When he just showed the shoe itself, no one really cared. They passed the shoe around the table, with little to no enthusiasm. But the minute that he took out the photos that he took during his journey, his group of friends were immediately “bought in.”

The call to action “Watch Video” allows your users to be “bought in” to learn your why. As you know, storytelling is important. Due to the engagement power of video, it’s essential to not only incorporate it but to use it to explain why you’re doing what you’re doing.

Visit Site

See the “Visit Site” button? That’s an example of a call to action, and it’s displayed on the home page of Nintendo’s website. They’re advertising the recently released purchasable downloadable game content (“DLC”) for The Legend of Zelda: Breath of The Wild, and as an avid gamer myself, I’m interested in finding out more about the new content that was added to the game. Nintendo made it easy to click the button to learn more about what was included.

“Visit Site” is a simple yet effective CTA to drive potential customers forward through the purchasing process while they want to learn more information.

Donate

For non-profits, it’s essential to not only share your story but to also raise awareness about your cause. For this website in particular, the “Donate Today” or “Donate Now” buttons are highlighted with a heart to differentiate each navigation item on the website. As you hover over the call to action with a mouse, it also animates slightly to give the user that extra feel of responsiveness to move forward in clicking “donate.”

By adding the highlighting and animation onto the website, they have seen an increase in donations of 30% within the first week of launch!

Phone Number

If you’re a small business or organization that is dependent on leads/sales, it’s important to make it crystal clear how your customer can get in touch with you. This insurance organization relies heavily on getting calls and quotes. This design was created to give the user options to do what is needed for them in that moment. The phone number call to action gives the user one click to reach a sales rep. With the Get a Quote call to action, it takes the user 2 clicks to obtain a quote.

Creating less friction allows the potential customer to submit a quote with ease and gives them fewer opportunities to leave the process once they’ve followed the call to action. Professional web design and conversion rate optimization services can ensure that a website reduces these friction points as much as possible.

 

Calls to action are essential to a business’s success particularly if that organization is investing in digital marketing. It’s important to have a call to action featured prominently on your website or landing page. It’s also critically important to reduce amount of friction to convert the users.

As stated in this article, there are different types of CTAs. Use them wisely, think about what it is you want your customers to do, tell a story and make sure your copy is well thought out.

 

About the Author 

Johnathan Grzybowski is the co-founder of Penji, a dependable on-demand design service that helps marketing teams receive custom design at an affordable monthly cost. Johnathan also runs a podcast that helps entrepreneurs who may be temporarily blind in business to become profitable. Check out a recent episode of The Blind Entrepreneur Podcast for posts every Monday.

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This Free Shopify App Will Make You Smile Every Time You Get Paid

Every e-commerce entrepreneur remembers the feeling of accomplishment they had after their first sale. While there are plenty of tools out there to help streamline e-commerce processes, that’s not the only thing that’s important. Staying motivated by having fun can be helpful too.

The Shopify app “Make it Rain” is about recapturing the simple joy of each success. It’s currently only integrated with the popular team communication service Slack. When you install Make it Rain, your Slack channel will receive live updates whenever a new order is paid. These messages will include the specific dollar amount paid and a fun GIF involving raining dollar bills.

Dolla dolla bills y’all

It’s completely free, so you won’t have to pay a dime from that fresh sale either.

Here are a couple example gifs from the app:

While the Make it Rain app has the practical function of letting you know when you’ve been paid for a sale right away, it’s really about having a good time and keeping you and your team motivated. Go pick it up on the Shopify app store.

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Accountant SEO Case Study – Aldaris CPA Group

Aldaris CPA Group offers Certified Public Accountant services with a personalized touch in the Seattle, Washington area. They engage with their clients at any time throughout the year, not just during tax season, in order to be involved in every facet of a business’s evolution or an individual’s short or long term goals. Aldaris also provides accounting and bookkeeping services for businesses with no internal accounting staff, part-time controller/CFO services, personal financial management, and credit management.

 

Key positive outcomes:

• New leads from organic traffic for Aldaris CPA Group rose from nearly zero to an average of six to seven new inbound leads per week.
• Increased gross receipts for Aldaris CPA by 496% using entirely SEO. Aldaris used no other marketing methods during this time.
• Two search keyword variations ranking on the first page of Google.

What did Logic Inbound do?

Aldaris CPA Group was having trouble reaching the right people with information about their services. While there were people searching Google for information about accountants nearby, typical marketing methods would either fail to reach those people or cost too much money to implement. The solution ended up being very simple: rank better in Google so that those people searching would find Aldaris CPA Group. This comparatively inexpensive technique paid dividends in the form of constant inbound leads.

On an average day, I have between 6 and 7 inbound leads either by phone or by contacting me via the website. – Edwin del Carpio, Founder of Aldaris CPA Group

Aldaris CPA Group found that within a few months, inbound leads were accelerating. In less than a year, it built into an explosion of interest. Aldaris was receiving a half-dozen new inbound leads, zero outreach required, every single day. This demonstrates the raw power of SEO for increasing profits in a professional services business like accounting and CPA services.

Prior to working with Logic Inbound, Aldaris CPA Group had invested very little into marketing both due to a lack of funding and the low conversion rate for a CPA business using traditional marketing methods. Search engine optimization from Logic Inbound efficiently and effectively grew revenue and improved the bottom line for Aldaris. Many modern consumers seeking an accountant or a professional service turn to Google, so driving as much of that traffic as possible to Aldaris CPA Group was critical to growing their revenue.

Between 2015 and 2016 my gross receipts increased by 496%. I don’t think I would have achieved that kind of result with traditional forms of marketing. If you are starting your own practice, invest in SEO. – Edwin del Carpio, Founder of Aldaris CPA Group

Keywords Targeted and Where They Rank on Google Within 6 Months:

Keyword Strategy

Innovative Women’s Clinic is a regional CPA / accountant service business that can expect most of their customers to come from the surrounding area. As a result, geographically focused keywords are most likely to convert the searcher into a paying customer. People who search local keywords for a professional service like accounting are often already interested in paying for it and are simply determining their available options.

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